Why do you really need content?

  • Increase visibility with your target audience
  • Attract new customers
  • Encourage backlinks for SEO, and social shares
  • Optimize the website for long tail keywords
  • Keep engaged with your clients
  • Establish or maintain a leadership presence in your industry

Do you have a strategy in place to ensure all your content works hand-in-hand with your marketing activities and business goals?  Need assistance to help you get started (or maintain what you have)?  Services provided include:

Content marketing strategy.  I will help you to develop your audience, establish the reasons why you are communicating with them, and how best to do it.  Identify the topics that drive awareness, engagement, and conversions.

Content plans.  How will you execute your strategy?  What tactics will you use?  You will need a marketing plan that specifically relates to content.  It should include key topic areas you will cover (keeping keywords in mind for SEO), what types of content you will create, timing, channel and specific calls to action you may want to include.

Content calendar.  Block out the content needed across the year.

Copywriting/posting.  Let’s execute!  All content types – blogs, social media copy, newsletters, whitepapers, e-books, newsletters, or whatever gated asset you may need.  Want me to post for you too?  No problem.  You approve timeline and written copy and I’ll do the rest!