Are your marketing goals organized into a comprehensive strategy and plan?

Do you have the roadmap you need to achieve the maximum potential and profitability of your business? Everyone needs an overall game plan for reaching people and turning them into customers of the product or service that the business provides.  I will help you to create a strategic overview document and then lay out a marketing plan detailing the types of timing and marketing activities you need to support your strategy.  Elements may include:

  • Mission statement
  • Value proposition
  • Goals and objectives
  • Key marketing messages
  • Key elements of your brand
  • Market research
  • Customer research
  • Situation analysis
  • Competitor analysis
  • Information on the target customer
  • SWOT Analysis
  • Specific actions to take over time to achieve objectives
  • Marketing mix
  • Marketing Calendar
  • Budget
  • KPI’s – Key Performance Indicators